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Sales of William Shatner’s new line of women’s lingerie have been shockingly low

Posted on August 24, 2025 by Joke Poo

Maybe Shatner Panties wasn't the best brand name

Okay, here’s my “Joke Poo” version:

Joke Poo: A Prickly Situation

Sales of Gordon Ramsay’s new line of artisanal cactus-based ice cream have been surprisingly low.

Maybe “Hell’s Kitchen Churn” wasn’t the best name.

Okay, let’s break down this joke and then Shatner-ize it (in the best possible way).

Joke Dissection:

  • Core Element: William Shatner + Women’s Lingerie. The unexpected juxtaposition of a somewhat masculine (at least in popular perception) actor known for Captain Kirk and his unique, theatrical delivery, with delicate undergarments, is inherently funny.
  • Punchline: “Shatner Panties wasn’t the best brand name.” This is humorous because it’s a ridiculous, but believable, explanation for the low sales. It plays on the idea that naming is crucial for success, and Shatner’s name, especially in a pun-based form, is not necessarily evocative of elegance or sex appeal.
  • Type of Humor: Situational, self-deprecating (implied about Shatner’s brand image), and relies on incongruity.

Enrichment and New Humor:

Here’s a new joke/observation building on the elements of the original:

New Joke/Observation:

“William Shatner’s line of Spacedock Bras are failing to launch. Turns out, women aren’t as eager to have their cleavage… boldly go where no man has gone before.”

Analysis of the New Joke:

  • Builds On: It keeps the Shatner connection and the potential brand failure.
  • Leverages Shatner’s Star Trek Legacy: Instead of just “Shatner Panties,” it utilizes a famous Star Trek term (“Spacedock”).
  • Wordplay: It directly uses the phrase “boldly go where no man has gone before.”
  • Incongruity: It’s funny because the idea of a bra named after a space station is inherently absurd, and the reference to exploration and boldly going is sexually suggestive, but also completely mismatched to the item.

Bonus “Did You Know” (to add another layer of humor):

“Did you know that William Shatner actually has released a music album titled ‘Has Been’? Perhaps he should have taken a similar approach with his lingerie line and named it something like, ‘Mostly Comfortable, Probably Adequate Underwear.’ Less boldly going, more mildly staying-put.”

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